Halloween Vibes is a stylized motion illustration project I art-directed and illustrated for a seasonal campaign. My goal was to create a series of looping scenes that blend playful spookiness with visual warmth—think glowing pumpkins, flickering shadows, and characters full of personality. I focused on building atmosphere through color, lighting, and subtle animated movement that makes each scene feel alive without losing its graphic clarity.

Working closely with the brand’s internal design team, I developed a cohesive visual language tailored to Halloween without relying on clichés. The challenge was to strike a balance between festive charm and a moodier, more elegant tone that still feels accessible and fun.

Silvia brought a strong visual direction and real emotional tone to the work. Her ability to shape both character and atmosphere helped us define a Halloween identity that stands out with style and personality.

Eva Klein
Creative Director at GhostLight Events Ltd.