The Wise Pets is a personal and joyful illustration series I created for the WisePets App, in collaboration with art director Diego Ramírez. The project includes five pieces developed over the course of 2023–2024, each one designed to reflect the gentle wisdom, curiosity, and emotional presence that pets bring into our lives.

My goal was to shape a visual language that feels soft, approachable, and emotionally sincere. I focused on small, quiet moments — pets pausing, noticing, being — and tried to capture their personalities without overcomplicating the scenes. I used a limited, calm color palette and round, comforting shapes to keep the tone light and welcomingю

Working closely with Diego, we made sure the illustrations fit naturally into the identity of the app, supporting its mission while offering a bit of warmth and visual storytelling. These images now live across various parts of the WisePets experience, and I hope they help users feel a little more connected — both to the app, and to the animals they love.

Silvia’s art direction elevated our visuals with emotional clarity and stylistic consistency. Her leadership shaped a visual identity that feels both heartfelt and distinct, perfectly supporting our user experience.

Anna Martinez,
Head of Product at WisePets